How-To Guide

Social Media 101

THE DO’S AND DON’TS OF SOCIAL MEDIA

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Drink Profit

Get tips on proper drink pricing.

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Cost Per Pour

Determine prices by pour size to measure profits.

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Bottle Markups

Explore pricing and profit margins by bottle.

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Category Management Guides

From barrel-aged to botanically inspired, get to know each category of spirit.

Cognac

COGNAC IS THE FASTEST-GROWING SPIRITS CATEGORY With total spirits growing at a 3% change rate and...

Gin

MEET THE LATEST PRE-PROHIBITION SPIRIT MAKING A COMEBACK Gin volume increased in 2014, according to...

Irish Whiskey

WHISKEY IS GROWING THE TOTAL SPIRITS CATEGORY Whiskey makes up 34% of the value of sprit sales,...

Rum

INTRODUCING THE SECOND LARGEST SPIRITS CATEGORY: RUM Making up 11.4% of the market, rum is an...

Scotch Whisky (Single Malt)

THE MOST REVENUE PER ITEM Whisk(e)y represents 34% of the US Sprits Market, contributing roughly $8...

Vodka

SEE, SMELL, TASTE Vodka is colorless, but it is not odorless. In fact, aroma is one of the first...
BarSmarts is the most comprehensive up-to-date bartender and mixology education and certification available today. Focusing on spirit categories, rather than specific brands, BarSmarts online takes bartenders to a higher, more accomplished level. BarSmarts graduates can attend an in-person event – called BarSmarts Advanced, which is a higher level of certification and is offered four times a year in various markets around the country.

Latest Social Posts

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On your favorite mountain trail or a blanket in the park, we’ve got your #WineWednesday covered. #SipOnSpring #OutdoorPour
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Sure, food & wine is your typical pairing, but think outside the box. In fact, think just outside. #SipOnSpring #OutdoorPour #...
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We’re done hibernating. Who’s ready to enjoy the first signs of spring and an #outdoorpour ? #KenwoodVineyards
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Sip on Spring with Kenwood Six Ridges! #OutdoorPour #KenwoodVineyards
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