How-To Guide

Social Media 101


Calculate Profit

Drink Profit

Get tips on proper drink pricing.


Cost Per Pour

Determine prices by pour size to measure profits.


Bottle Markups

Explore pricing and profit margins by bottle.


Category Management Guides

From barrel-aged to botanically inspired, get to know each category of spirit.


COGNAC IS THE FASTEST-GROWING SPIRITS CATEGORY With total spirits growing at a 3% change rate and...


MEET THE LATEST PRE-PROHIBITION SPIRIT MAKING A COMEBACK Gin volume increased in 2014, according to...

Irish Whiskey

WHISKEY IS GROWING THE TOTAL SPIRITS CATEGORY Whiskey makes up 34% of the value of sprit sales,...


INTRODUCING THE SECOND LARGEST SPIRITS CATEGORY: RUM Making up 11.4% of the market, rum is an...

Scotch Whisky (Single Malt)

THE MOST REVENUE PER ITEM Whisk(e)y represents 34% of the US Sprits Market, contributing roughly $8...


SEE, SMELL, TASTE Vodka is colorless, but it is not odorless. In fact, aroma is one of the first...
BarSmarts is the most comprehensive up-to-date bartender and mixology education and certification available today. Focusing on spirit categories, rather than specific brands, BarSmarts online takes bartenders to a higher, more accomplished level. BarSmarts graduates can attend an in-person event – called BarSmarts Advanced, which is a higher level of certification and is offered four times a year in various markets around the country.

Latest Social Posts

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Sometimes I put on my running shoes and then sit on the couch with a glass of sparkling… you?⁠ #MummNapa
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Holiday cooking pairs perfectly with a glass of Mumm Napa⁠. ⠀
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Seagram's Cocktail
Smooth and mellow since 1939, Seagram’s Extra Dry Gin is fit for all of your everyday occasions.
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Malibu Sunshine in a Bottle
Sunshine in a bottle with a smooth fresh flavor, that’s Malibu Rum.
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