This new Malibu flavor is all about ripe and juicy strawberries with a sweet, smooth finish that blends perfectly with soda and will enhance your iced strawberry daiquiri for a very berry summer experience.
- Strawberry is a trending flavor and is the #2 most associated flavor with Summer
- 84% of consumers love it/like it and strawberry is the #1 flavor with millennials
- #1 loved fruit among 21+
- Strawberry cocktails are experiencing triple digit growth
- Upfront, juicy, & fresh strawberries with a full body.
- Perfect balance of sweet and refreshing strawberries with a traditional Malibu Caribbean rum
- Sweet, fresh and smooth; strawberry lingers