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Malibu Pineapple

Rum

Malibu Pineapple is one of Malibu’s highly mixable 42 proof flavors that go perfectly with a large variety of tropical-style drinks. This is a smooth, tropical take on the popular, pineapple flavor mixed in Caribbean rum.

Selling Points 
  • The #1-selling pineapple flavored rum
  • Pineapple is the top selling Malibu flavor
  • Flavored spirits are driving growth while attracting younger generations and multicultural customers
  • Malibu represents 51% of the total flavored rum category and outsells #2 Bacardi and #3 Captain Morgan flavor offerings combined
    • 25% of rum consumers purchase only flavored rum
    • Malibu has been steadily growing and generates the highest dollar share of flavored rums
Tasting Notes 
  • A light and refreshing taste with natural pineapple flavor
  • Light bodied, with a Caribbean aroma and a smooth, easy finish

From Our Mixologist